Product Marketing Manager

Invenia Search has partnered with an international pharmaceutical company to hire a Product Marketing Manager.

The company has an established portfolio of prescription medicines and a pipeline of products still to launch. It is looking for an experienced pharmaceutical marketer to own that portfolio, focusing on commercial launches and pipeline growth. You will shape product strategy, lead launches and deliver commercial growth across the portfolio.

Role Responsibilities:

You will own the full product lifecycle, from strategy and pre-launch through to launch and post-launch optimisation.

• Write and deliver product marketing plans, setting and tracking KPIs against sales and profit targets

• Lead commercial product launches with Sales, Business Development, Regulatory and PMO teams

• Develop product propositions, campaigns and messaging for healthcare professionals

• Manage the full marketing mix, including positioning, packaging, promotional materials, events and digital and social channels

• Build value propositions and budget impact models to support market access, formulary adoption and commercial performance

• Use market data, customer insight and competitor analysis to find growth opportunities and inform strategy

• Work with Sales on marketing materials and product training, and help the field team sell more effectively

• Manage external creative, media and PR agencies, making sure materials are delivered on time and to a high standard

• Make sure all marketing activity and materials are developed and approved in line with ABPI, GDPR and other pharmaceutical compliance requirements

• Manage product content on the company website and app, and track digital performance

• Build strong relationships with internal and senior stakeholders and with external partners

• Support projects that promote the portfolio to HCPs and patients

What We Are Looking For:

We are looking for a pharmaceutical product marketer who has led launches from pre-launch planning through to post-launch optimisation.

• A degree or equivalent in Marketing, Business, Life Sciences or a related discipline

• Pharmaceutical marketing experience in a similar product-focused role

• Strong product launch experience, including pre-launch planning and post-launch optimisation

• Strong commercial and analytical skills, with a strategic approach to problem-solving

• Excellent written, verbal and presentation skills, with the confidence to influence stakeholders at all levels

• Strong market research and customer insight skills

• Good at building relationships and working across teams

• Proactive, self-motivated and keen to keep learning

Sound Interesting? If you want to own a prescription medicines portfolio and lead the launches that grow it, we would like to hear from you. Apply today.