Product Marketing Manager

Invenia Search has partnered with a pharmaceutical company to hire a Product Marketing Manager responsible for a portfolio of leading prescription medicines. The role has a strong focus on launching pipeline products and growing the portfolio against sales and profit targets.

Role Responsibilities:

You will be the product champion for your portfolio, managing every stage of the product lifecycle from roadmap and pre-launch through to launch and beyond.

• Lead product launches using Microsoft Project and the commercial launch excellence dashboard, working with sales, business development, regulatory and the PMO

• Prepare, deliver and monitor the product marketing plan, including setting marketing and sales KPIs

• Track commercial performance using Power BI and the product launch tracker

• Manage the full marketing mix, including product proposition, packaging and livery, promotion, events, materials, and digital, print and social media

• Develop marketing campaigns and messages that resonate with target HCPs

• Build product value propositions and budget impact models to support market access and formulary pull-through

• Manage product and therapy area content on the company website and app, monitoring digital analytics

• Support the sales team with marketing materials and product training

• Manage external creative, media and PR agencies to deliver timely, compliant materials

• Ensure all materials are developed and approved in line with ABPI and GDPR requirements, working with regulatory, pharmacovigilance and medical colleagues

• Carry out market research and gather customer insight to understand the therapy area, customer needs and competitor activity

• Handle customer feedback alongside pharmacovigilance, regulatory and medical teams

• Engage senior stakeholders to build understanding and buy-in for your products

• Support the Quality Management System, including product specifications and change orders

What We Are Looking For:

We are looking for a pharmaceutical marketer with hands-on product launch experience and a strong commercial mindset.

• Degree (or equivalent) in Marketing, Business or Life Sciences

• Experience in a similar role within the pharmaceutical industry

• Experience of product launches, including pre- and post-launch activity

• Excellent written and verbal communication and strong presentation skills

• Confident, articulate and persuasive

• A commercial and strategic thinker with a methodical, analytical approach to problem-solving

• Good research skills and the ability to find the information you need

• Able to build collaborative relationships and influence stakeholders

• A self-starter who is keen to learn and develop

Sound Interesting? If you are looking to grow your career in pharmaceutical marketing and lead launches for a portfolio of leading medicines, we would like to hear from you.

Apply today.